An article I wrote last November about Sustainable Fashion has me looking for fashion that is sustainable, i.e., fashion houses and designers that are and continue to be into taking care of the environment. Those that actually do recycle and reuse clothing and accessories, not necessarily as re-sale only, but incorporating it into new, usable materials! Now don't get me wrong, I LOVE Thrift, Vintage, etc., like it or not, that is a fashionable alternative that continue to speak in today's fashionable world!
In this mode, I recently found out something wonderful about one of my favorite stores curvy divas, H&M! They recycle!! I am not talking about putting plastics and glass bottles in their separate and proper containers, I am talking recycling FASHION! They recently started a recycling clothing program with major benefits to those who participate! It is a program they started only last month!
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| photo courtesy of triplepundit.com |
Jen Boynton wrote about the program recently in Triple Pundit, at www.triplepundit.com:
"shoppers can bring any bag of used clothing into H&M and get a coupon for 15% off their next purchase. The clothing can be from any brand, in any condition."So for every bag full of clothing that you have had sitting in your closet that are in wearable (and perhaps not so wearable shape) H&M will give you a 15% coupon in exchange for that bag of used clothing, to shop in their store!!!! How cool is that?!
I think that is a great incentive and a totally win-win situation. They help the community and they help you the shopper! Think of all the clothing you can buy already at great prices, and now with even more discounts!!!! Ohhh, now that's quite budget-friendly! At the moment they are only accepting clothing, no shoes or accessories. To find out more details about H&M's clothing recycling program, read the full article here: H&M's recycling program.
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